Balenciaga has released Afterworld: The Age of Tomorrow, a bespoke video game that serves as a showcase for the French brand’s fall 2021 collection. Multi-platform game Afterworld: The Age of Tomorrow is a radical immersive adventure and deep dive into Balenciaga’s Fall 2021 collection. The game and the collection imagine a near future by creating an allegorical adventure set in 2031. 50. next. Have you been waiting to get your hands on MetaHuman Creator? Its key demographic—young adults—is digitally savvy and has been for some time. Courtesy of Balenciaga. “It’s not hard to see what comes next with trying on clothes or seeing yourself represented in the world.”, Windsor agrees, and points out that this is already happening, from virtual influencers and AR runways to fashion shows in. Balenciaga's videogame named "Afterworld: The Age of Tomorrow" released December 6th 2020 With Fashion Weeks around the world forced online, Balenciaga imagines the next generation of virtual catwalk shows. In "Fashion" The fashion talk of the day is all about Balenciaga. Balenciaga’s Creative Director Demna Gvasalia provided the creative vision, both conceiving the video game concept and dreaming up its world. Balenciaga will be pushing boundaries once again by unveiling Demna Gvasalia’s 2021 fashion fall collection in an upcoming video game titled Afterworld: The Age of Tomorrow. A sneak peek at MetaHuman Creator: high-fidelity digital humans made easy. La colección como tal es unja combinación de una armadura … The Georgian-bred artist unveiled a new form of sartorial storytelling, choosing to unwrap Balenciaga’s Fall 2021 Collection in a video game setting, titled Afterworld: The Age of Tomorrow. The project was a collaboration between a multitude of different studios and creative minds across the globe. Some in the industry have woken up to this, and momentous change is in the air. Same teams. The game will … The Age of Tomorrow You're missing something! Characters in "Afterworld: The Age of Tomorrow" teetered around wearing JNCO-style jeans, NASA bombers, and a new iteration of the Balenciaga slogan tee. Now’s your opportunity to join the Early Access program and start creating your own unique MetaHumans. Get the free sample project today! Watch the video See all the looks from Demna Gvasalia's latest collection for Balenciaga Fall 2021. BALENCIAGA PRESENTS AFTERWORLD / THE AGE OF TOMORROW . With the theme of the collection being Human Destiny, Balenciaga takes the user on a gaming journey set in 2031, … by Stephanie Eckardt 12.07.20 — Balenciaga (@BALENCIAGA) November 24, 2020 Afterworld: The Age of Tomorrow presents Balenciaga’s collection in the future it is intended to be worn (2031). Luxury fashion company Balenciaga will debut its next clothing collection in a video game on December 6th, according to WWD. Bringing to life this projected future, Dimension collaborated with Balenciaga for one of the most innovative volumetric projects ever undertaken. “Afterworld: The Age Of Tomorrow”, the videogame by Balenciaga Conditions, Digital Here's what we learned from the interactive experience, set in a … In this video, Balenciaga unveils its upcoming winter collection for FW21 through a computer game called 'Afterworld: The Age of Tomorrow.' Balenciaga After announcing its plans last month, Balenciaga has now released Afterworld: The Age of Tomorrow, a new video game featuring its Fall 2021 … Designing live events has become more and more complex, with lighting, video content, scenography, automation, and special effects combining to form endless possibilities. The technology to enable these next-generation experiences has ‘come of age’, and now offers the immersion and aesthetic this younger audience needs and demands. If ever there were an award for the most intricate delivery of a fashion collection Balenciaga could win in a heartbeat after releasing their latest collection in video game with ‘Afterworld: The Age of Tomorrow’.. Catapult. Balenciaga's futuristic fusion of volumetric capture and video gaming is a quantum leap for fashion shows. Conditions. The cult brand presented their new collection through a video game, staying true to the high level of uniqueness and innovation that characterizes their runway shows. Creating convincing digital humans has traditionally been hard, slow, and expensive. Stills from Balenciaga’s video game “Afterworld: The Age of Tomorrow.”. and Digital Microsoft Mixed Reality Capture technology. Microsoft, ... Age Of Tomorrow. A self contained studio, the Truck operated under safe-shoot conditions in Paris. ... Balenciaga FW21 Video Game: Afterworld: The Age After Tomorrow; A Balenciaga Video Game Is Coming. Balenciaga debuted a new video game for its Fall 2021 collection titled "Afterworld: The Age of Tomorrow." This, we learn, may appear dystopian and decaying at first, but upon closer inspection reveals itself to be a future where nature and industry are harmoniously re-balanced. Following the reveal of Balenciaga ‘s video game Afterworld: The Age of Tomorrow last month, the label has finally released the anticipated game which features its Fall 2020 collection. Balenciaga 's Afterworld: The Age of Tomorrow game – aka its Fall 21 fashion show – has arrived. Balenciaga Fall-Winter 2021 Collection. Subscribe Now. Launched on December 6th, Afterworld: The Age of Tomorrow allows users to play for free via their web browser. Windsor led the team at Dimension Studios that created 50 digital models for. This was where our vast experience in creative and technical problem solving came into play.”, Simon Windsor is Co-Founder and Joint Managing Director at Dimension Studios. The experience kicks off in a similar manner to how a combat fighting game would, by … For fashion brands this unleashes innovative new ways to creatively experiment, tell stories and launch collections in sustainable ways. © 2004-2021, Epic Games, Inc. All rights reserved. What to Know About Balenciaga’s Hybrid Video Game Fashion Show. Multi-platform game Afterworld: The Age of Tomorrow is a radical immersive adventure and deep dive into Balenciaga’s Fall 2021 collection. Afterworld: The Age of … Balenciaga Afterworld Afterworld: The Age of Tomorrow is a prime example of how the enterprise can incorporate video games in the digital transformation of the global economy. Game engines like Unreal Engine will be the bedrock on which they are built, “the heart of a storytelling and content revolution,” says Windsor. Moment Factory collaborates with Epic on live event previs DMX sample project—available now! Same skillsNew combined powers. The cybernetic experience, titled “ Afterworld: The Age of Tomorrow,” consists of a virtual realm that pivots around the concept of human destiny, depicting a stark alternative to our current reality, complete with a commentary on fast fashion and the sheer magnitude of … “Working with people from non-games was incredible,” he says. December 4, 2020. The game and the collection imagine a near future by creating an allegorical adventure set in 2031. Search ShopBAZAAR “Digital humans and virtual worlds are just a first step for fashion and brands in general,” he says. Armor Boots. “We were able to take their ideas and find a way to make it work with the technology and time available. Now you can accurately previs DMX-controlled lighting and effects in Unreal Engine. Today, Streamline Media Group (Streamline) announces its key role in developing Balenciaga’s Afterworld “The Age of Tomorrow” game. Bringing to life this projected future, Dimension collaborated with Balenciaga for one of the most innovative volumetric projects ever undertaken. Nikon, Courtesy of Balenciaga. Dec 11, 2020 - Balenciaga Fall 2021 Ready-to-Wear collection, runway looks, beauty, models, and reviews. Balenciaga Store. Get the world’s most open and advanced creation tool. Realistic avatars and game tech, such as Unreal Engine, will continue to advance and converge. Fashion is proudly innovative, but the industry has been slow compared to others when it comes to digitalization. BALENCIAGA - Afterworld: The Age of Tomorrow. Models were captured on Polymotion Stage Truck, our state-of-the-art mobile volumetric video and avatar creation stage, which is in partnership between Dimension, Nikon, MRMC and Microsoft. Afterworld: The Age of TomorrowPlay now https://videogame.balenciaga.comMusic by BFRND Footwear designs, eyewear, and other reflective surfaces are known to be incredibly difficult to capture in volumetric video, and Balenciaga's Fall 2021 collection has some unique and intricate designs—including armor. Balenciaga will unveil its FW21 collection via a...video game. It represents an entirely new era for the industry—one in which ever more … It held a fashion show-esque experience in a video game, Afterworld: The Age of Tomorrow. For Fernandez, the experience was exhilarating. The game feels all round nostalgic, bizarre, in a way eerie and the soundtrack will unlock memories you never knew you possessed. Described by Vogue Runway as a “quantum leap for fashion”, Balenciaga’s Afterworld is more than just an innovative way to market clothes. BALENCIAGA PRESENTS AFTERWORLD / THE AGE OF TOMORROW On December 6th, 2020, at 2pm, the Balenciaga Fall 21 collection is presented in Afterworld: The Age of Tomorrow, an innovative, record-breaking video game designed especially for this season. The brand is revealing its fall 2021 collection in a video game titled “Afterworld: The Age of Tomorrow.” Source link. The Afterworld: The Age of Tomorrow video game is structured in five different levels, or "zones", which the player simply has to walk through, following … To stay relevant, fashion needs to keep up. Characters are tasked with moving through zoned areas that resemble different rooms of a labyrinthine-style shop. What Balenciaga has achieved creating Afterworld: The Age of Tomorrow as a 3D web-based experience is phenomenal and blazes a virtual trail. He’s worked at the cutting-edge of immersive and extended reality (XR) content, technology, and storytelling for over 10 years. It’s a point not lost on Fernandez. Early Access to MetaHuman Creator is now available! Balenciaga - Afterworld: The Age of Tomorrow, Terms & On December 6th, 2020, at 2pm, the Balenciaga Fall 21 collection is presented in Afterworld: The Age of Tomorrow, an innovative, record-breaking video game designed especially for this season. Balenciaga Balenciaga will showcase its Fall 2021 offerings in Afterworld: The Age of Tomorrow, a video game set in 2031 featuring the collection. With MetaHuman Creator, the time to create a unique digital human of the highest quality, complete with hair and clothing, is slashed. Unreal and its logo are Epic’s trademarks or registered trademarks in the US and elsewhere. Proud partners of Here, we provide a first look at the new tool. Look 1. Balenciaga Afterworld: The Age of Tomorrow December 7, 2020 by Ivo Barraza Castaneda COMMENTS (0) SHARE TWEET PIN SHARE. The collaboration began in April 2020, with a conversation between, His team used Unreal Engine to build the game environment, setting up the functionality of the game quickly and easily using the engine’s, Acting as the conductor responsible for marshalling an orchestra of creative talent is a big task—particularly when you only have three months to deliver. Bring the stage to the talent: Polymotion Stage. Volumetric video authentically captured the look and motion of the garments, while our advanced processing pipeline enabled certain footwear and eyewear, featuring reflective surfaces and unique forms, to be faithfully recreated and tracked onto the final digital models. © Dimension™ 2021 | Terms & Players take an interactive journey based on “mythological pasts and projected futures” exploring the Fall 2021 collection modelled by 50 volumetric characters. Catapult. Luxury fashion brand Balenciaga have unveiled their new Autumn/Winter 2021 collection through an interactive online video game. The French label wowed the world last year when it unveiled Afterworld: The Age of Tomorrow, a video game built to showcase the company’s Fall 2021 collection. Balenciaga staged its dystopian autumn/winter 2021 collection as a virtual reality runway show presented through Oculus glasses sent to 330 guests worldwide, and released the video game, Afterworld: The Age of Tomorrow. 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